We are Gabriel Morais & Renato Botelho - a creative duo from Brazil.
With over 15 years of experience in advertising, we’ve seen the birth of social media and different technologies that have shaped our industry. We've embraced each breakthrough just like a ten-years-old would. After all, the new is what keeps our job fun.
We've worked in three continents, but our work have been to more countries than us, too bad we didn't earn any miles from it. Speaking of work, we've contributed to a range of different brands, from cars, to beers, and many more. *For safety measures car and beer are kept far apart.
Typically known for just making practical cars, Toyota’s first-ever C-HR was a big departure for the brand in style and attitude.
We created “Born for Mischief” to position the C-HR as a fun car for rebels-at-heart.
The campaign inserts the Toyota C-HR into classic and traditional stories of mischief-makers, updated for the modern age. The films were directed by Noam Murro (Biscuit Filmworks) who reimagined a modern version of these stories with a twist and a fresh perspective.
TOYOTA C-HR
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TOYOTA C-HR *
The first art movement created by dogs
Canismo is an artistic movement created by a group of dogs that aims to help with the support and adoption of sheltered animals.
The shake of the paint reveals a remarkable exercise of freedom, where each drop of ink bears the stain of prejudice. The combination of different colours in the paintings shows the mixture of breeds, as random and as beautiful as each mongrel dog.
The first phase of the movement Canismo resulted in the creation of 18 unique paintings. Each artist adopted their own combination of colours and used an edible ink exclusively developed for the movement made of corn starch and food colouring.
The paintings and the photos were first exhibited at Perestroika, Sao Paulo. The entire profit from the sales was donated to the NGO Lar Dos Amiguinhos.
Five puppies from the NGO ended up adopted during the exhibition :)
CANISMO
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CANISMO *
Toyota partnered up with Preservation Hall Jazz Band, the most traditional jazz band from New Orleans to give street artists the chance to share the stage with them at the Voodoo Music Festival.
Three New Orleans street artists were selected and Toyota produced three music videos with a tight budget of U$80.000,00 and gave them a chance to perform at the biggest music festival from their city.
The local band 'Tank and the Bangas' was chosen and had a once in a life time opportunity to share the stage with the 50-years-old band Preservation Hall Jazz Band at Voodoo Festival .
THE STREET ON STAGE
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THE STREET ON STAGE *
A global collaborative art project against the hate promoted by Trump.
After witnessing how much hate a single man could promote towards so many people, we thought about doing exactly the opposite: unite the whole world to promote love.
So, we invited one artist from each country in the world to create an artwork with the sentence "Love Always Wins" written in their native language.
LOVE ALWAYS WINS was launched prior to the 2020 US elections through a Kickstarter campaign which raised funds to print out the artworks created.
Over 160 unique art pieces were created. Over 160 nations came together with one unified message.
The posters guerrilla-style were spread across major cities in the U.S., such as New York City, Chicago, Los Angeles, Houston and Washington. Check all artworks on here.
LOVE ALWAYS WINS
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LOVE ALWAYS WINS *
A series of illustrated posters inspired by the original positions of the Kama Sutra, but instead of portraying couples making love, we see policemen spreading hate, while abusing protesters.
The illustrations portraits the very real events seen during protests in Brazil.
The project aims to raise awareness on a serious social issue in Brazil: the violent and illegal behaviour which police officers have been showing against innocent people during peaceful street protests.
KAMA SURRA
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KAMA SURRA *
The 23/24 NBA season was truly remarkable: for the first time in NBA history a player achieved the milestone of 40,000 points. Sadia, one of the biggest food company in Brazil and NBA official sponsor since 2021, launched a challenge that seemed impossible.
A challenge that united everyone who loves basketball. Fans, amateur players, athletes and former athletes - including basketball legends Oscar Schimit and Janeth Arcain - to experience a historic feat: to achieve LeBron James' record of 40,000 points.
The activation lasted 2 full days, three thousand people participated, more than 120.000 throws and… 40.000 points scored!
SADIA 40K
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SADIA 40K *
Budweiser wanted to give away free tickets for the upcoming Kiss concert in Sao Paulo.
We decided to go as rock'n'roll as possible, so we connected a drum set to a flamethrower.
More rock'n'roll = More fire
The performance was live streamed on social media and fans had to guess how long it would take for the flames to release a pack of Buds into an ice cold bathtub.
Those who got it right, won free tickets and a pack of buds to enjoy themselves.
BUD DRUM MACHINE
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BUD DRUM MACHINE *
For the launch of the trainers by Havaianas - the Brazilian world renowned flip-flops sandals - we developed a concept that tapped into the essence of the brand: lightness and comfort.
Andar leve (Walk Light/Easy) is a seamless transition from the comfort of your favorite Havaianas flip flops to everyday trainers. Whether you're at the beach, on vacation, or enjoying casual outings, experience the relaxed charm now embodied in shoes. We explored elements of street culture, to create a visual narrative that effortlessly blends comfort with urban style.
The campaign started with an exclusive music hit made by the band Gilsons - one of the main MPB bands of the new generation - and was sustained with print ads and OOH throughout Brazil.
HAVAIANAS TNS
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HAVAIANAS TNS *
No matter what festival or concert you attend, it always feels good to sing along to a live performance with a huge crowd that loves each song as much as you do. But our brains can’t keep track of all the lyrics to every single song, especially when we start knocking back a drink or two.
To save music lovers from lyric FOMO—or simply inspire them to put your vocal chords to use— We created a beer cup outfitted with a karaoke screen.
During the BrahmaValley music festival, we gave attendees a Copokê: a cup that displayed the lyrics of songs. The glass also notified attendees about what times the next act would go on. As fans filled their cup with beer, they could get ready for the next concert.
COPOKÊ
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COPOKÊ *
Launched on National Dog Day 2017, the collaboration is a unique collection of stock photos portraying dogs and cats that are up for adoption at the Amanda Foundation. While 100% of the licensing dollars go to support the nonprofit.
Shot by Christopher Nelson specifically for the project, and with the industry’s needs in mind, the collection holds over 60 beautiful Hi-res images, and took a couple shooting days to complete.
By using the Amanda Foundation Collection, every agency, art director, or designer can now donate and save these animals by simply doing their job. See the full collection on Getty Images - Here.
AMANDA FOUNDATION COLLECTION
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AMANDA FOUNDATION COLLECTION *
A young self-taught Ramen chef decided to open his own place. The menu was ready (and delicious) and he needed a visual identity that translated his unique personality towards his work.
The outcome was a different approach from the ordinary Ramen's restaurant identities, based on the Kawaii culture, it sparks joy and catches everyone's eyes with its bold letters and cute characters.
PEKO PEKO
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PEKO PEKO *
The unofficial mascot that became the symbol of the Brazil women's national football team during the 2023 FIFA World Cup in Australia
About a month prior to the 2023 WWC, we realised that the Brazil Women’s Team was going to Australia without a mascot that represented their very own spirit. So we decided to create one for them: Canarinha Guerreira ('Little Canary Warrior’).
Canarinha became a sensation really fast. It was the biggest hit during the Women’s World Cup, became an internet phenomenon after it went viral and stayed on top of Twitter Trent Topics in Brazil for two days in a row.
Besides more than 200 articles, broadcasted live in numerous Tv channels, Canarinha also got an invitation from the Ministry of Sports in Brazil (Ana Moser) to help launching the National Strategy for Women's Football.
To raise funds to be able to manufacture the mascot + travelling costs, a crowdfunding campaign was created so Brazilian football fans could support and be part of the project.
Follow Canarinha’s journey on Instagram.
CANARINHA GUERREIRA
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CANARINHA GUERREIRA *
Experience:
Publicis Canada - Pubilicis Brasil - Africa Creative DDB São Paulo - Miami Ad School (Currently teaching Personal Projects) - Saatchi & Saatchi Los Angeles - AKQA São Paulo - JWT São Paulo - Y&R New York - Saatchi & Saatchi London - Leo Burnett São Paulo
Main Clients:
Toyota - Suzuki - Asics - Oreo | Mondelez - Google - Netflix - Shell - Brahma | AB InBev - Johnson & Johnson - Coca-Cola - Nestlé - Tramontina - Senseo - Beiersdorf (NIVEA, Eucerin, Aquaphor) - Sadia Budweiser - NotCo